This Practical Digital Marketing Training in Abuja includes how to build a digital marketing strategy and customize it for your audience profile and increase sales.
You will learn how to use online marketing tools like Search Engine Optimization SEO, Web Analytics, Email marketing, Social media Marketing, SEO Copywriting, Content Marketing etc to boost brand popularity, attract new customers and increase revenue.
After going through this digital marketing training course, you will be shown step by step how to implement it in your business or any business in Nigeria and see drastic success. It will also prepare you to set up your own digital marketing company or internet marketing agency in Nigeria
First, what is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media sites like facebook, twitter, email, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
When some one wants to buy any thing now, the first thing they do is to check online to know who has what they are looking for
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Who is this Digital Marketing Training meant for
*Marketing / Sales Professionals,
*Business Owners and their staff Who Want To Learn What It Takes To Attract Their Ideal Paying Customers
*and Those Who Want a Career in the Field of digital Marketing
This practical course covers every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customize it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, attract new customers and increase revenue.
As more people come online using their hand held devices in Africa, digital and online marketing is going to be a gold mine of the 21 century , only to be enjoyed by those who learn it today
Digital marketing Course / Packages:
Social media marketing
Online Advertising ( PPC & PPV)
Search Engine Optimization (SEO)
Keyword research and Analysis
Google my Business and Google plus
SOME OF THE THINGS TO EXPECT IN THIS DIGITAL MARKETING TRAINING
In this Digital Marketing Training, one of the major things you will learn is how to set up Google my business and Google plus for business and organizations in Nigeria ,Google Analytics, Google My Business gets businesses and organizations with what they do in front of their customers in the local environment . Learning online marketing or internet marketing without going deep into google search, google my business and google plus / map is a wast of time
When companies get on first position of Google my business on a particular keyword, they will be first on google search even if their website is not search engine optimized. This makes them to stand out, whether people are looking for what they do on Google Search or Maps. From our experience, 95% of those who come to your office or website through Google always buy , it is far better than social media traffic
Here are samples of Google my business when people search for what we do on line . We are using three key word
- DIGITAL MARKETING INSTITUTE IN ABUJA
- GRAPHICS DESIGN TRAINING IN ABUJA
- COMPUTER TRAINING SCHOOLS IN ABUJA.
1. A search for digital marketing institute in Abuja
2.A search for graphics design training in Abuja
3 search for COMPUTER TRAINING SCHOOLS IN ABUJA
With Google my business, you can position your website on all Google search for the keyword your are targeting in your local environment
You also get complete analysis of searches relating to your chosen keywords as we can see below
Using Search Engine Optimization (SEO) and keyword research in your digital marketing services and strategy
You will learn to make what your customers do and their website to appear as number one on google search .
In the example below, we are using one of our services PYTHON PROGRAMMING TRAINING IN ABUJA as a key word, You can see that our website www.bizmarrow.com is on number one and number two. we did it so well that Google positioned us as the only suggested search result about that keyword
As you may know, Google is going ALL IN on mobile.
What Is Mobile SEO?
Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders.
So to rank on the first page of Google search result in 2018, your site needs to be optimized for phones and tablets, that is to show very well and be readable on mobile devices
If your web page looks like the image below, sorry you ranking will definitely be dropped by Google
In this digital marketing training, we will show you everything you need to know about mobile SEO.
Introduction to Mobile Optimization
How to Implement a Mobile Website That Ranks in Google
How to Mobile Optimize Your Site
How to Optimize Your Mobile Site for UX Signals
Advanced Mobile SEO Tips and Best Practices
The Training will also go deep into social media marketing training
Social media marketing refers to the process of gaining traffic or attention through social media websites.
Most people have spent so much running advert on social media website without seeing result, this is because they are not trained to understand how each social media sites works and what you should be using them for.
You will learn so many strategies to get the best out of your social media post and advert, for example most people go to social media to make direct sales, they may get one or two customers which is never enough.
But in this training, you will learn what social media is meant for —TO INCREASE CURIOSITY AND MAKE SO MANY PEOPLE WANT TO LEARN MORE AND TURN THEM INTO LONG TERM BUYING CUSTOMERS –This gives you an amazing result in the long run
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
This digital marketing training will show you how to increase traffic and make sales using the most popular social media website
This training comes with 30 days mentorship program