This Practical Digital Marketing Training in Abuja Nigeria includes how to build a digital marketing strategy and customize it for your audience profile and increase sales.
You will learn how to use online marketing tools like Search Engine Optimization SEO, Web Analytics, Email marketing, Social media Marketing, SEO Copywriting, Content Marketing etc to boost brand popularity, attract new customers and increase revenue. Its also goes into how to use the above tools to set up online reputation management system for any company in Nigeria
>>>>If you want full course on Online Reputation Management Training In Abuja, Then CLICK HER to register for it
After going through this digital marketing training course in Nigeria, you will be shown step by step how to implement it in your business or any business and see drastic success. It will also prepare you to set up your own digital marketing company or internet marketing agency in Nigeria
Our Digital marketing training is intensive, lively, and interactive
Learn the secret and become a certified Digital marketer in Nigeria today
Getting into digital marketing in Nigeria can feel like taking a dive into the unknown for a lot of business owners, especially if you don’t spend all your time online yourself and if you have not learnt digital marketing skill that works
But relax. Nobody starts at the deep end, nobody has all the answers before they begin and, even better, getting going is probably cheaper and quicker than you might think.
Our Digital marketing training in Nigeria could be all you need to solve your marketing problems in this 21st century.
The way people search for and buy things in Nigeria have changed, the earlier you pay attention the better for you
The way people shop and buy things really has changed in Nigeria and the world as a whole .When most people need any thing now, they quickly Google it, social media pages like facebook has become the new marketing place. With the advent smartphones and smart devices, every thing is happening online now — meaning offline marketing isn’t as effective as it used to be.
When some one wants to buy any thing now, the first thing they do is to check online to know who has what they are looking for
Marketing has always been about connecting with your audience in the right place and at the right time. that means you need to meet them where they are already spending time: on the internet.
With this digital marketing training in Nigeria, you can easily Go from Beginner to Advanced
Have you been looking for basic or advanced digital marketing training in Abuja Nigeria? Finally, you have found the ONLY step-by-step Practical Digital Marketing Course in Abuja Nigeria that actually works, where you will get 90% practical and 10% theoretical training with 30 days support, coaching, and mentorship from experts with both local and international experience whose work rank number one on Google search engine
Whether you are starting from the basics or you want to pick it all up from advanced digital marketing training, our online marketing experts are here to help and assist you get the best
What do you or your organization really want to achieve?
Brand awareness: Do you want more people to know about your brand and get your
products and services more widely known?
Acquisition or lead generation: Do you want to reach people who have never bought from you before
and bring them into your buyer’s journey?
More Purchases from existing customers: Do you want people who’ve already bought from you before to buy more frequently or a different kind of product?
This online marketing training in Nigeria starts you from the scratch and shows you all the secrete to achieve your goal
First, what is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media sites like facebook, twitter, email, and their websites to connect with their current and prospective customers.
Who is this Digital Marketing Training in Nigeria meant for
*Marketing / Sales Professionals,
*Business Owners and their staff Who Want To Learn What It Takes To Attract Their Ideal Paying Customers
*Those Who Want a Career in the Field of digital Marketing
* Those who would want to be online reputation managers
This practical Digital marketing course in Nigeria covers every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customize it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, attract new customers and increase revenue.
As more people come online using their hand held devices in Africa, digital and online marketing is going to be a gold mine of the 21 century , only to be enjoyed by those who learn it today
Digital marketing Course / Packages:
Digital Marketing overview
Social media marketing
Online Advertising ( PPC & PPV)
Search Engine Optimization (SEO)
Keyword research and Analysis
Web Analytics using Google Analytics
Google my Business and Google plus
Upon completion of this course students will be able to –
Build and maintain a cohesive digital media presence for your brands in line with their objectives
Identify digital marketing strategies that have the potential to win.
Run digital marketing campaigns under stringent budgets.
Strategize and create a holistic digital marketing plan that will complement and add to their offline marketing strategy.
understand that each business has its own unique KPI and needs unique approach to achieve the best ROI
Understand what social media websites are meant for and the best ways to use them to increase brand awareness and make more sales
understand all the Google resources for Digital marketing and the best ways to use them to spy and beat your competition
Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid.
You will be made to understand the major components of digital marketing
There are so many major components of Digital Marketing but in all of them there are main factors of Digital Marketing that play vital role in promotion and online marketing .
1. Research (understanding an internet business -the best tools to use- before going into it):- This is the first step of online business and it can also be one of the longest processes.Unfortunately most digital marketing training in Nigeria don’t include it.
It helps to pinpoint the right sectors for your audience and this helps you determine the online channels in which you want to invest. It will also shape what your online strengths can be, something you will want to base your content on.
2. Search Engine Optimization (SEO):- Many people think that SEO means getting traffic but this digital marketing training will show you it is more than that.
It gives a new direction to any website. If you are starting out with your own , you need to first survey your online influences, competitors and your unique customer activity —Keywords. This will enable you to create search engine optimization techniquesthat will have a significant effect not just on online traffic, but targeted, quality traffic that helps you make money
We will practically show you the importance of keyword research and analysis and different types of keyword (eg profit keyword, information keyword etc) and show you the best ways to use them on your website
3. Content Marketing:- “Content Is King”. This is actually a famous line of content marketing. Content is what fuels both social media and SEO processes.
This training goes beyond telling you content is king–it will introduce you to Content and SEO Copy-writing, which shows you how to write contents that make your targeted audience buy immediately
4. Social Media Marketing:- is a great medium for a business to build and increase brand presence and awareness throughout the Internet.
It also provides a very powerful tool to share information and distribute content about products and services.
5. Email Marketing:– Email marketing has always been a strong marketing channel that can complement your other strategies. Unlike social media marketing, email marketing can be more personal and can solidify old bonds with your long-term audience.
This online marketing training in Nigeria will give you strategies that will help you achieve the best result in email marketing
6. Blogging :-Having a blog for your business is a must, as it stands out to be additional asset for promoting your business. Blog would help you attain more trust from the users and authenticity in the market.
This digital marketing training will show you practical ways to integrate a blog on your official website and share content that would provide information and educate your users.
Talking about marketing your business digitally, through blog you get to share more content on social platforms and communicate with your users, other than just sharing promotional content. And business that blogs gains more traffic to their website compared to businesses that don’t. We will show very easy ways to put up content that will hook your target audience and keep them coming
7. Web Analytics :- Greatest asset of digital marketing is that you can measure your performance and efficiency through Analytics and this makes it different and better than traditional marketing.
There are many analytics tools that would help you analyze and measure your marketing campaigns through website, blog, social media channels and paid advertising. The analytics data is crucial for increasing your performance and also for generating more leads.
8.Website: One strange thing among most businesses in Nigeria today is that they build website without knowing the best way to use it to grow their business and after one year they will say the website is not working.
Your website is a vital part of the digital marketing mix, and if designed correctly and optimized well, can make all your marketing efforts more effective.
This digital marketing training in Nigeria will show you how crucial it is to build a website strategy that aligns with the brand platform of your company. Everything is done with purpose towards a specific goal, making it easy to communicate your value. This web marketing training will help you see that in today’s online landscape, your website must:
Be responsive and mobile friendly
Communicate your company’s values up front
Use relevant and up-to-date content
Have product-specific landing pages that can generate leads
Integrate with customer relationship management and marketing automation tools
All these you will learn if you register and attend our internet marketing training in Nigeria
9. Paid Ads: A digital marketing strategy is incomplete without the investment in paid ads. In today’s competitive landscape, visibility is key.
You cannot expect customers to flock to your website as soon as your product is released . Organic search (SEO) is very valuable but paid advertisements, such as Google Adwords and display ads, is crucial in gaining exposure in search results.
Though you may waste so much money if you don’t know how to set up paid advertising with the right keyword. This is one of the major digital marketing techniques this training will show you
Apart from the above Digital marketing component, there are some Google products that will help you to set up your digital marketing strategy that brings expected result
Some Of The Google Digital marketing products you will learn in This Digital Marketing Training In Nigeria are:
Its possible you have not heard of Google Marketing Platform
According to Brad Bender, VP of Display and Video Advertising, Google.
Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data
During the training, you will be shown how this new innovation from Google works
We will also train you on how to use Google Ads
Digital or Online advertising with Google Ad is one of the most effective ways to reach new customers and grow your business especially when you are starting a new business or during peak periods of your business.
However, before you can get started, you’ll need to know how to use Google Ads effectively in order to maximize the return on investment from your advertising spend and avoid making mistakes.–This training will show you how.
Google Analytics Training
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. —-Google
Google My Business
This helps businesses and organizations to bring what they do in front of their customers in the local environment on search engine result . Learning online marketing or internet marketing without going deep into google search, google my business and google plus / map is a wast of time
When companies get on first position of Google my business on a particular keyword, they will be first on google search even if their website is not search engine optimized. This makes them to stand out, whether people are looking for what they do on Google Search or Maps. From our experience, 95% of those who come to your office or website through Google always buy , it is far better than social media traffic
Here are samples of Google my business when people search for what we do on line . We are using three key word
- DIGITAL MARKETING INSTITUTE IN ABUJA
- GRAPHICS DESIGN TRAINING IN ABUJA
- COMPUTER TRAINING SCHOOLS IN ABUJA.
1. A search for digital marketing institute in Abuja
2.A search for graphics design training in Abuja
3 search for COMPUTER TRAINING SCHOOLS IN ABUJA
With Google my business, you can position your website on all Google search for the keyword your are targeting in your local environment
You also get complete analysis of searches relating to your chosen keywords as we can see below
Using Search Engine Optimization (SEO) and keyword research in your digital marketing services and strategy
You will learn to make what your customers do and their website to appear as number one on google search .
In the example below, we are using one of our services PYTHON PROGRAMMING TRAINING IN ABUJA as a key word, You can see that our website www.bizmarrow.com is on number one and number two. we did it so well that Google positioned us as the only suggested search result about that keyword
As you may know, Google is going ALL IN on mobile.
What Is Mobile SEO?
Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders.
So to rank on the first page of Google search result in 2018, your site needs to be optimized for phones and tablets, that is to show very well and be readable on mobile devices
If your web page looks like the image below, sorry you ranking will definitely be dropped by Google
In this digital marketing training, we will show you everything you need to know about mobile SEO.
Introduction to Mobile Optimization
How to Implement a Mobile Website That Ranks in Google
How to Mobile Optimize Your Site
How to Optimize Your Mobile Site for UX Signals
Advanced Mobile SEO Tips and Best Practices
The Training will also go deep into social media marketing training
Social media marketing refers to the process of gaining traffic or attention through social media websites.
Most people have spent so much running advert on social media website without seeing result, this is because they are not trained to understand how each social media sites works and what you should be using them for.
You will learn so many strategies to get the best out of your social media post and advert, for example most people go to social media to make direct sales, they may get one or two customers which is never enough.
But in this training, you will learn what social media is meant for —TO INCREASE CURIOSITY AND MAKE SO MANY PEOPLE WANT TO LEARN MORE AND TURN THEM INTO LONG TERM BUYING CUSTOMERS –This gives you an amazing result in the long run
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
This digital marketing training will show you how to increase traffic and make sales using the most popular social media website
This training comes with 30 days mentorship program