It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media sites like facebook, twitter, email, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
When some one wants to buy any thing now, the first thing they do is to check online to know who has what they are looking for
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
WHY IS IT NECESSARY TO LEARN DIGITAL MARKETING SKILLS YOURSELF, AND NOT OUT SOURCING OR HIRING A STAFF FOR IT
( If you don’t have it, your failure rate is already 80% and above)
If you pay someone to manage your new online business, your failure rate will be 80% and above, WHY, first you will spend much money, they will not do it with passion, they may not understand your business and your buyers, you will not know when they are getting it wrong , if they person you employ leaves, you business will suffer before you get a new person to manage it.
You also have to bear in mind that As more people come online using their hand held devices in Africa, digital and online marketing is going to be a gold mine of the 21 century , only to be enjoyed by those who learn it today
Listen to this
In 2013, Amazon pulled in 37 million sales during Cyber Monday – that’s 426 items bought every second on one website – for one day only! Simply put, eCommerce has changed the way we shop and sell goods and services.
You will never regret learning Digital marketing, you can use it for yourself, to get a job, either full time or part time, you will be hot cake in the job Market.