Why Small Businesses Need Digital Marketing in Nigeria
If you are a small business in Nigeria but you are not yet using digital marketing–Then you are losing 65% of you customers without knowing it
Why do small businesses need digital marketing in Nigeria is a question we regularly receive from most Nigerian small business owners. Small business -with limited marketing budgets and small capital – are competing with national and international brands when it comes to marketing. In this ever-growing digital era, small businesses in Nigeria have no other options but to compete with corporations that have much larger marketing budgets and huge capital. The online attribute required of companies demands that small business compete on a larger scale.
As a small business in Nigeria, it is more crucial now than ever before to ensure that your marketing strategy evolves with the times so you don’t get left behind. Everything and everyone is going digital, which means if you don’t cater for this new tech savvy audience you are going to fall behind your competitors and lose a lot of potential business in Nigeria.
Everywhere you look today, people are increasingly preoccupied with technology and social media has become the in thing. Every business – small or big -needs an online strategy to thrive today. But, unfortunately, most small business owners in Nigeria don’t have one.They think it should be left for the big companies,
Customer expectations have changed and almost everyone has access to and regularly uses the Internet. Most of us, when we hear of a business for the first time immediately look for a website or social media profile where we can find out more information. We don’t call into the store, or phone the company, instead we look it up and if you cannot find any evidence of the company online, chances are you will try somewhere that has a social presence.
Many small to medium businesses in Nigeria have avoided going digital due to lack of knowledge or understanding of the steps they need to take to truly integrate their online and offline presence using digital marketing. The Internet isn’t going anywhere and as more consumers opt to buy and research online rather than in physical stores, your options are limited. As a small or medium size business in Nigeria, you simply cannot ignore going digital if you want to compete and build a future for your brand.
Here are Reasons Why Small Businesses Need Digital Marketing in Nigeria
1 Higher Return On Investment (ROI)
As a small business in Nigeria by increasing your digital outreach you can potentially increase your revenue. The more exposure you can gain for your brand, the more leads you will generate. The more data you can extract from your outreach campaigns, the higher your Return On Investment (ROI) will be.
Businesses all over the world have recognized digital marketing as something that they need to invest in order to make the most of their website. Nigerian business need digital marketing too. You could have the most visually appealing website of them all, but if your digital marketing is poor or non-existent then no one will even see it! Digital marketing is proven to work, just check out somecase studiesof small businesses just like yours from We are in front website
Business creating great content is the best way to create a viral effect. Nigerian business can do this by posting great images, funny videos, memes or writing interesting, compelling blog posts. This is how you differentiate yourself from competitors – have your personality shine through.
The more content you produce, the more exposure you will get. And for small businesses in Nigeria, creating content is an extremely inexpensive way of marketing—Only if you you know the number of traffic this article you are reading has generated for us
4 Be Ahead of Competitors
If your competitors have already adapted to the digital era and rank above you in the Google search results, this is surely further proof that doing nothing isn’t going to help you succeed? Ranking at positions 1-3, the positions with the most visibility and clicks, can be difficult – but not impossible. As small business in Nigeria, the earlier you embrace digital marketing the better
Most businesses have already traded traditional advertising methods and are focusing on Google Adwords, SEO, Social Media or SMS. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. Monitor what is working for you, what your current and potential customers are engaging with. Once you know what’s working for you, repeat.
5 Trust The Numbers
Most small business owners in Nigeria do not know that a website that ranks in the top 3 positions in Google can get up to 33% of all clicks for that search? The boost in traffic and sales will surely justify the spend for a digital marketing strategy which is not very high, especially when you go into digital marketing training yourself
Small business in Nigeria without a digital strategy generally don’t have clear strategy goals for what they want to achieve online in terms of gaining new customers or building relationships with existing customers. And without a clear objective, you likely won’t put enough resources into reaching the goals and won’t be evaluating analytics. All of which can have massive impacts on your digital marketing efforts.
Mobile phones have taken the world by storm and have changed the scene for business as well as entertainment. You only have to open your eyes to your surroundings to see that mobile phones are becoming more and more popular with consumers. The number of searches from mobile devices has overtaken the number of searches made from desktop computers according to google, proving that being optimized for mobile devices has never been more important as if your website (or lack of website) is poor, consumers will look elsewhere.
8 Cost Effective
Digital marketing is more cost-effective than traditional marketing. This is especially important for small businesses in Nigeria as they don’t have many resources or capital. Digital marketing as a new media can provide you with a cheaper and more effective advertising channel
As more people in Nigeria get connected to the internet and take advantage of its potential, small business owners like you need to leverage this trend and utilize its power to grow an online presence for your brand and drive growth
Overall, strategic digital marketing helps to attract more traffic – but more importantly, targeted traffic that delivers results. It is the number one way to market your goods and services and it a guaranteed way to business success.
Learning Practical digital marketing is easy- you can learn it